RIVERCREST VINEYARDS / RJM ENTERPRISES, INC.
Press Facility

Rivercrest Vineyards 12,000 ton press facility in Ripon, CA. Developed the alternatives meet the strategic business plan, prepared proforma financial analysis and developed the master plan for the preferred alternative. this 1997 Strategic Facility Plan became an operating press facility in time for the 1998 Crush (and the study has been written up as a case study for use by the Wine Business Program at Sonoma State University.

'ROMANCING THE VINE' PROJECT WINS TATE AWARD

North American Case Research Association (NACRA)
Volume 20 Issue 3

STRATEGIC MANAGEMENT
"RJM Enterprises, Inc. - Romancing the Vine"
Armand Gilinsky, Jr.and Nancy A. Campbell, Sonoma State University

'Romancing The Vine' Project wins Tate Award

SSU Wine Business Program director Armand Gilinsky and SSU alum Nancy Campbell have been named winners of a national award for their case study "RJM Enterprises, Inc.: Romancing the Vine." This case study was a collaborative effort between Gilinsky and Campbell and outlined the diversification scenarios for a Ripon, California grape grower who wanted to provide grape juice services to north coast buyers.

The 1999 Curtis E. Tate Award for best business case study is awarded by the North American Case Research Association (NACRA). This award is given annually by the NACRA to the best case presented at the previous year's conference. Romancing The Vine is currently in its second review for publication in the Case Research Journal.

Gilinsky was named Sonoma State University Wine Business Program director earlier this year and feels that his case study research will ultimately be beneficial to the program. "It is a double honor to win this award as it not only validates our attempt to build a world class Wine Business Program, but also rewards the efforts of many people who have been involved to make our program a reality."

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